Coax is a communications and PR consultancy that offers brand communication services to clients who wish to raise and expand their profile.
Our hands-on experience and success with the design and development workflow process allow us to bring tasks to an efficient conclusion – avoiding unnecessary delays in this complicated process.
This saves our clients time and money.
“In a world of algorithms, hashtags and followers, know the true importance of human connection.”
– Simi Fromen
your brand journey
start your brand
journey with coax
Coax is owner-managed by Henda Kellerman, a Cape Town-based communications consultant, strategist, project manager and editor.
We are different from the traditional agency model in that we only serve a handful of clients at a time, ensuring each client gets our focused attention. Clients benefit from the unique skillsets of a hand-picked project team.
We take accountability seriously and endeavour to deliver a service that reflects creativity, discipline and forward-thinking – delivering the best possible results for our clients.
We will help you build your brand from the ground up, or realign it to adapt as your business matures.
To support the growth of your business, we will evaluate your current communication and marketing initiatives with the view to enhance their impact through all owned platforms. We will then advise, help plan and coordinate your organic and paid online marketing campaigns with a small, bespoke team of right-fit developers, ad specialists and creatives, while you keep your eye on the ball. Our professional guidance and expertise can be applied through all the stages of your B2B or B2C brand communications.
We serve clients in the consumer, corporate and NGO sectors.
Our clients get instant access to a full range of communication and marketing services that are custom-fit to their business needs.
Our clients have their own core business functions and busy lives. Because communication is our niche, we take away the ‘pain’ for our clients by planning, launching and reporting on their ongoing brand communication activities.
We also partner with stakeholders as communication partners to deliver limited-period projects within time and budget.
An effective communications strategy forges connection and drives the business towards reaching its goals and delivering messages to the right audiences in a ‘language’ that they respond well to.
logo and brand design
The process of building towards a recognised brand identity. Brand development is concerned with setting up the look, feel and tone of a client’s product or service in such a way that their brand looks attractive and speaks to the client’s preferred consumers.
This service is broken up into different stages: Negotiating a reasonable development fee for the client with a WordPress and SEO specialist that accounts for all of the client’s long term website needs (this is an often-overlooked but critical stage of the process); Conceptualisation of the new website’s look, feel and function; Content curation and content development; Project implementation and management; Coding and database setup; Reviewing and testing, and; Ensuring that development is aligned with the latest best practices for SEO.
Digital marketing is the sum of marketing efforts across all the client’s preferred digital platforms. It includes, but is not limited to, social media, website and blog pages, and Google Ads.
Digital marketing requires a predefined strategy that is focused and effective, ensuring budgets are spent wisely.
graphic design and layout
Visual communication through the use of typography, photography and illustration. This includes marketing collateral in either print or digital form.
The process of researching, producing and publishing in digital or traditional media platforms to communicate the brand message.
copywriting and blogging
A ‘wordsmith’ is defined as a skilled user of words. No two wordsmiths are the same. We help to connect the right skill set to the client’s blog or media article jobs. And a well-delivered brief is 50% of the task done.
We remove the gremlins from your written copy for print or digital publication. We can also advise on preferred text lengths, style and tone for various publications, and their audiences.
Defined as ‘earned’ exposure through building and maintaining a favourable public image for your brand, as opposed to advertising, which is ‘paid’ exposure.
“As the co-founder of a business in the crucial start-up stage, I needed a true partner for my branding and comms who could understand our (still imperfect) brief, work with our somewhat erratic schedule and guide and advise us rather than purely executing. Henda is all this to us and more. She has delivered an entire brand book and diverse collaterals for us which are exactly what we wanted and needed when we weren’t always able to articulate that for ourselves. It’s a total pleasure working with Henda as she always delivers on her promises and persists until the job is done in the best way possible. I can count on Coax as a real and valued partner.”
Co-founder, Leading Brains (Zurich)
“Their work is of exceptional quality with an attention to detail. I can definitely recommend their services to companies of all sizes looking to establish their brand and develop their professional image. Coax has helped Procare and Emmanuel Verpleegskool with the development of marketing material, our company profile, and is currently in process of upgrading our company website. Henda also assisted in writing blogs for our Home-based Care services. This has paid a significant contribution to the development of our company’s professional image and branding.”
“Coax has elevated our public relations and marketing portfolio to new heights. Henda helped us devise a strategy and meet task deadlines to reach our goals and restructure our public image. She is always happy to assist and her personal touch makes you feel like you are her only client. I would recommend Coax tenfold to anyone looking to elevate their brand and how they communicated to the public.”
Mark Mac Hattie,
“I am a startup company and Coax Communications helped me more than I could have imagined! Henda thought of things, recommended things and made my brand more stunning than I expected! I could not recommend Coax enough. To anyone who is looking to start a new brand or improve an existing one, this is definitely the company to work with. A huge thank you to Henda!”
072 732 4310
Stonehurst Mountain Estate, Westlake Cape Town, 7945
let’s get social
We’d love to stay in touch, even if it is socially. Take a stroll and connect with us on our other social platforms for a sneak peek into some of our ongoing projects and whereabouts.